Problem to solve: How to provide rapid research for smaller businesses that traditionally don’t have large budgets for conducting research.

Created the Small Business Insight Services Program to provide reliable insights, quickly and affordably:

➡ Two weeks from kickoff to finish

➡ Four study types: Concept, Prototype, Usability, and Messaging tests

Business interests varied beyond rapid feedback, which allowed the opportunity to explore other service offerings such as:

➡ Qualitative sample sizes

➡ Data exports as deliverables

➡ Converted one-time customers into platform subscribers

➡ Showed the value of meeting customers where they are in research needs